Websites and SEO

The Geeky Blog

Kategorie: seo

Optimize Title Tag for better rankings

The Title Tag is a very important OnPage SEO factor and therefore its specification is mandatory. It is evaluated by Google and usually displayed as a title in search results, for example.

The Title tag belongs to the header information in websites. It is also called Meta-Title, although strictly speaking it does not belong to the Meta-Tags. It is included for simplicity’s sake.

Content management systems, such as WordPress, output it by default, even if you can still optimize it with plug-ins. More about this below.

For the own ranking of a page in Google the title is not only decisive but one of many factors. Nevertheless, it is a very important factor, since it is usually displayed in the search results (in the so-called Google Snippet).

But not always, because sometimes Google chooses something else on its own. This happens especially if the title is too long (see Error).

Browser Tab

But also in the Browser Tab, the Meta-Title is displayed and is therefore very important for the usability of the user. In addition, some social networks, such as Facebook, use the title tag. So there are many reasons to pay enough attention to the title.

Tips for the optimal Meta-Title

As with so many SEO topics, there is no official approach here, but many, many experiences and opinions.

The following tips come from my own experiences and general recommendations of many SEOs like these guys in Denver:

Number of characters

The number of characters should not exceed 50-60. There were more recommended here, but now the width of the characters is also important.

And that’s why it’s better to be a little shorter, so that the title tag of Google is not shortened on the desktop and especially on the smartphone. That doesn’t look good. Partly Google replaces this then also completely by something else.

Main SEO keyword

The main keyword should, if possible, be at the front, as for Google this is the signal that it is the most important keyword.

But of course also side keywords and long tail keywords are useful, as long as you don’t overdo it (see error).

Create interest

The SEO Title should definitely arouse interest and encourage you to click. The best way to achieve this is to formulate it clearly and unambiguously.

In addition, it is often a good idea to formulate a benefit or a promise, which is even more attractive to users.

Queries

Sometimes it is also a good idea to take up a question. For many topics, users enter concrete questions into the Google search field and if you also include this question in the title tag, this often leads to better rankings.

Brand

Depending on whether you have an established brand name or want to build one, you should integrate it with your brand name for better marketing. Whereby one should also pay attention to the maximum length.

In general one can say that the meta-title should be as meaningful as possible and not too long.

So it makes little sense for an article about tax tips for self-employed to use a title like information for self-employed. This is too general, not clear and also not attractive. In addition, the main keyword is not used.

Better would be there e.g. tax tips for independent ones – practical Tipps to the money save. Here is the main keyword at the beginning and a benefit is also included.

Special characters and upper case are controversial. There are both positive and negative experiences and opinions about it. I am of the opinion that you can try it out on a suitable occasion, but should not exaggerate it.

Typical SEO errors in the Title

Exaggerating is also a good keyword. There are several errors that are made again and again with the title tag.

Again and again you see that the same meta titles are used on different pages of a website. It shouldn’t be like that at all. Each page should have an individual SEO title.

Irrelevant keywords and unclear terms (such as unknown brands) should also be avoided. The space in the title is limited and therefore only the most important terms and attractive promises (which of course you should keep in the article) should be included.

Even though I wrote that you shouldn’t use too many characters, too few are bad. If you use a word with 4 letters, you give away a lot of potential.

On the other hand, it should not be too long, for the reasons I have already described above.

Keyword stuffing, i.e. „stuffing“ keywords into the title, is also bad. Google very quickly recognizes this as overoptimization.

Also you should not repeat the same keywords if it is not absolutely necessary.
Too many special characters and a complete capitalization are also more harmful than that they bring something from an SEO point of view.

Useful optimization tools

Actually, I would have liked to recommend my favorite SEO tool at this point, but the analysis of the meta title will no longer be available in the new Search Console from April 2019.

Very useful is the WordPress plugin Yoast SEO, which in the free version already gives very useful SEO tips when writing articles. Among other things, the Title Tag is also analyzed.

Ryte Free and Sistrix Smart are two free versions of powerful SEO tools that offer title analysis, among other things.

Final Thoughts

The title tag is short and relatively quick to create and yet it has great value for search engine optimization. A lot can be achieved here with relatively little effort.

Therefore you should take your time and optimize it, also for older articles.

What are your experiences with the Meta-Title and what tips and recommendations can you give?

What changed with Penguin 4.0?

In September 2016, Google finally released the long-awaited Penguin 4.0 update. This change in the search algorithm was bitterly necessary and something that many online marketers and SEO experts had been eagerly awaiting. Penguin’s primary purpose is to prevent offpage related spam issues and push down websites in the search results if they use such bad linking methods. It is clear there is a lot of competition on the net and many SEOs try to use all possible methods to keep their heads above water or to get to the top if possible. That’s why Penguin has been an important part of Google since its original version.

The changes

However, the previous versions had disadvantages. For example, it was possible to push a competitor down by creating inferior links to their website. In addition, it usually took a very long time to recover from a penalty. This is different now because Penguin 4.0 runs in real time and re-evaluates search results and related websites on a daily basis. Those who clean up the mistakes of the past will also be rewarded for it. In addition, bad links are no longer rated negatively, but are essentially ignored. For SEO Hamburg and other big cities like Berlin, businesses target local results that were often attacked by competitors. It was really about time people could no longer be shot down by others!

One of the most important new features is that Penguin is now granular and rates every single page of a website separately. If an inner page should receive a penalty, then it does not involve the entire website, which in the past has dragged many great sites and companies into the abyss. If one page receives a penalty, it only affects that page and not the rest of the website.

The wave in the SERPs

On the day of the update (and in the following month) much changed in the search results. Old websites that had not been well placed for years were slowly reappearing and you could clearly see that the results were changing every day. A website I visited frequently was carried up and down on the first page of Google every day: sometimes the ranking even changed every minute. It is fascinating to watch how changes in the Google algorithm gradually affect its rankings, as if Google was talking to itself and considering where each website should go.

In the meantime, the storm has subsided and the major changes are essentially over.

The morale of the SEO story

It may be that Penguin 4.0 ensures that bad links are no longer scored and that you can recover from punishments within a day, but you should still not think of turning to the somewhat shadier methods. It is and remains the best approach to run clean SEO and earn links naturally. I, too, link to meaningful sources, good content and companies. Every decent blogger should do the same and it’s easy to get normal links if you just try.

SEO – A Brief Introduction

There are billions of sites that populate the web nowadays that never get looked at by anyone but the author of said page. It’s sad, isn’t it? It has become very difficult to be found in the sea of websites. Sure, social media is a possibility to get noticed, but I know of only one way to achieve this for a long period of time. This method is, of course, search engine optimization (SEO).

The reason for this fact is simple: almost everybody uses Google to search for stuff and websites that rank high in the SERPs typically get a lot of traffic. But how do you even get there?

SEO is a bit of an art, and a bit of a science, and it changes a lot, so in order to stay up to date you have to constantly check the latest SEO news. The way it works always has to do with the algorithm by which search engines decide where to display a website.

You can write really good articles, but text alone won’t help you rank high. So what actually matters? First of all, a search engine uses a bot (also known as a spider or crawler) to visit web pages and read their content. This information is gathered by the search engine, but bots can also be blocked and oftentimes, WordPress has this option set from the get-go! If you run on WordPress, you should make sure to check that.

How does Google know whether a particular web site is more important than some other site? Sure, content matters, but one of the main factors are links from other places that point to yours. If a newspaper posts an online article that links to your site, Google sees this as a vote that your site is important. At this point, we need to distinguish between normal links and nofollow Links. The latter are links that are in common places like comments on a blog, and they do not carry much weight in terms of SEO.

Once a web site appears in Google, it needs to be relevant for particular phrases. Good examples to learn from are the websites for SEO agencies. One thing I immediately notice here is that they use the same phrase in their page titles that they are ranking for – and I’m sure these phrases are the ones that are searched for the most in their respective cities.

You need to know that links should be treated carefully. You can’t just use spam or other types of low-quality links to rank well in Google. The search engine is much too well programmed for that at this point and will penalize your website if it has bad links. In 2012, the first  Google Penguin update was added to the algorithm, which penalized a lot of websites, I can tell you that. Today, it is important to use much cleaner methods to build links or earn them. All links I have in this article are earned because they show relevant sources. Not all bloggers are that generous, though!

Another important factor shall be mentioned quickly: social media! If you get a lot of likes on Facebook, Pinterest, shares on Twitter and so on, Google also sees this as a positive sign that your site has quality and should be ranked higher. This is why you should put like buttons on your website and make sure to integrate social media well.